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Internet Marketing and Structural Changes e-Commerce in Ukraine

Show simple item record Kolodynsky, S. Hutsaliuk, O. Kramskyi, S. Zakharchenko, O. 2023-06-11T08:22:09Z 2023-06-11T08:22:09Z 2022
dc.identifier.other UDC 339.138:004(477)
dc.description Kolodynskyi S. Internet Marketing and Structural Changes e-Commerce in Ukraine / S. Kolodynskyi, O. Hutsaliuk, S. Kramskyi та ін. // Економічний вісник Донбасу : наук. журн / Гол. ред. Н. В. Трушкіна - 2022. - № 4 (70). – С.38-44. uk_UA
dc.description.abstract The article reveals the essence of Internet marketing as a universal scientific and methodological tool and a complex system of information technologies, which are extremely necessary for the functioning of modern business entities in markets with different structures and dynamics of development. The structure of Ukraine's economy is under the influence of complex global economic relations, and there is an acute problem of applying universal information technologies to determine the direction of the country's development, its inclusion in a complex system of trade relations on world markets, and to withstand competition with global trading companies. Under such difficult conditions, both internal and external, the role of Internet marketing in strengthening, first of all, trade interaction between the regions of the country for the further exit of domestic product manufacturers to world markets is growing sharply. uk_UA
dc.language.iso en uk_UA
dc.publisher ДЗ "Луганський національний університет імені Тараса Шевченка" uk_UA
dc.subject Internet marketing uk_UA
dc.subject electronic commerce uk_UA
dc.subject structural deformation of trade uk_UA
dc.subject dynamics of e-commerce in Ukraine uk_UA
dc.subject assessment of the economic efficiency of Internet marketing uk_UA
dc.title Internet Marketing and Structural Changes e-Commerce in Ukraine uk_UA
dc.type Article uk_UA

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