Exployting TikTok in teaching English: SWOT analysis of application

Abstract

Social media applications are fast becoming more and more popular in the educational process nowadays. This paper aims to explore the potential of the newly emerging social media application TikTok utilization in teaching English. TikTok is both a learning platform and a social network. This active learning method has unique features that attract students to use it. TikTok’s success is primarily due to the interactive and highly engaging nature of the audiovisual content that dominates its platform. Users often spend hours scrolling through their feeds, and popular channels boast millions of followers. The advantages of integrating TikTok into the educational process inside and outside of the classroom have been examined in this paper. It has many benefits and is effective in helping students and teachers in teaching and learning activities. Research indicates that this is an effective tool for students and teachers alike. It breaks the lessons down so users can absorb it as part of an “everyday scroll”. Different ways of TikTok implementation while teaching English have been presented. In addition, the experience of TikTok usage for educational purposes during English lessons at Sumy State University has been described. How one can harness social media in that journey will depend on his individual goals. Furthermore, more and more language teachers take to social media platforms. However, some threats and concerns about TikTok usage have been mentioned in the paper.