Justification of the role of economic security as a tool for protecting business entities in the logistics services market

Abstract

Economic security of an enterprise is a complex and multifaceted category that covers various aspects: financial stability, resource management efficiency, protection against external and internal threats. This category also includes the ability of an enterprise to adapt to economic changes. Economic security requires a comprehensive approach to its assessment and risk management, as threats can arise from various directions, including changes in financial conditions, shifts in demand, currency fluctuations, changes in the legislative framework, or the use of technological innovations. This creates new opportunities and challenges for business. A company's economic security is its ability to function and develop effectively, ensuring stability, preservation, and enhancement of economic potential in the face of internal and external threats. The article substantiates the role of economic security as a security tool using the example of Nova Poshta LLC. Nova Poshta LLC is a leading logistics operator in Ukraine, operating in an unstable political, economic, and social environment. For Nova Poshta LLC, economic security is crucial for maintaining stability and competitiveness in the market. Identifying the factors that affect the economic security of Nova Poshta LLC is an important part of risk management and planning the company's development strategy. The economic security of Nova Poshta LLC encompasses maintaining its financial stability, competitiveness, and ability to operate effectively in the face of various external and internal challenges. The economic security of Nova Poshta LLC depends on a number of factors, including financial stability, the efficiency of management and technological processes, compliance with legal requirements, and adaptation to changes in the market environment. To ensure this, it is important not only to respond to emerging threats, but also to anticipate potential risks and develop strategies to address them. Analysis of the risk management system for Nova Poshta LLC is very important for the strategic development and economic security of the company. Typically, the concept of economic security should be focused on forecasting internal and external threats, taking into account the specifics of the company, its role in the national economy, and the characteristics of the region in which it operates.