International marketing as a tool for sustainable development of the country

Abstract

The article is devoted to the current problems of ensuring the sustainable country’s development, taking into account the trends of their international marketing concepts. The issue is highlighted: what role does international marketing play in global world processes, in solving important problems of sustainable development. With the help of modern tools, it is international marketing that helps countries integrate into the world economy, provides access to new sales markets for national producers. All this contributes to creating a positive image of the country as a reliable partner. In addition, the issues of adapting the national economy to sustainable development standards are considered, the impact of these changes on the country’s domestic socio-economic policy is analyzed, and effective mechanisms for solving key problems are proposed.