New models of a writer’s creative personality analysis in а multimodal environment of a higher education institution

Abstract

The study’s relevance lies in the importance of literary education, which not only develops aesthetic taste and critical thinking but also prepares students for independent continuous education, involving the searching, selecting, processing, and presenting of information. The goal is to define the features of the “new type of reader” and propose a new model for analyzing the writer’s creative personality within the multimodal environment of a Higher Education Institution (HEI). General theoretical methods (analysis, synthesis) and the modeling method were applied to develop the analysis algorithm. The new reader is identified as possessing multimedia literacy and actively using multimedia technologies. The article explores the potential of modern multimedia technologies for analyzing the writer’s creative personality and process. It is concluded that despite the decline in reading for leisure, interest in the writer’s personality is growing due to their activity on social media. An interdisciplinary algorithm for analyzing the writer’s creative personality is proposed.