Abstract:
The article is concerned with the formation and implementation of a strategy for ensuring the innovation activity of transport
enterprises. The aim of the article is to develop a mechanism that will ensure an increase in the efficiency of formation and
implementation of the strategy for ensuring the innovation activity of transport enterprises. It is concluded that an effective mechanism
for the formation and implementation of a strategy to ensure the innovation activity of enterprise is a strategic tool to ensure the
sustainable development of enterprises, which allows not only to implement individual innovation projects, but also to form a long term competitive advantage in the market. It is noted that the high efficiency of the innovative development of enterprises directly
depends on a rationally organised mechanism that ensures the formation and implementation of an innovative strategy and provides
for systematic interaction with all stakeholders to ensure the efficient organisation of transport processes.
The main stages of formation and implementation of the strategy for ensuring the innovation activity of enterprise have been
determined. The high significance of the process of forming a strategy for ensuring the innovation activity of a transport enterprise,
especially the process of choosing a strategy for ensuring it, has been substantiated. The choice of strategy depends not only on the
quality of formation of strategic alternatives and the situation at the time of choice. Also, the choice of strategy has a strong dependence on the level of qualification of management personnel. Since the result of the choice has a long-term effect and can lead to large losses, the process of choosing a strategy for ensuring the innovation activity of the enterprise should be given special attention.
