Abstract:
The article reveals the problem of modelling of the university’s strategy development in the modern educational management. The author focuses the attention on the necessity of modelling of the university’s strategy development as an effective way to increase the competitiveness of Ukrainian universities. The modelling of the university’s strategy development basis on the of theory of strategic management. The paper presents the new paradigm of educational management, which focuses on the external environment, leads to a change in outdated stereotypes concerning the planning of the future of Ukrainian universities, the interaction between the administration of universities and stakeholders, the positioning of universities in the market of educational services, etc
