Health preserving competence and virtual mass media: problems and solutions

Abstract

With real satisfaction we give to readers our next joint publication, which is the result of several years of university cooperation: Berdyansk State Pedagogical University (Ukraine) and The Academy of Management and Administration in Opole (Poland). This collective monograph is devoted to extremely important and significant management issues in the sphere of services. The collective monograph is the result of work carried out at the departments of our universities and at the departments of our cooperating universities as part of joined research. This publication also continues to present our achievements and knowledge about the experience and perspectives of applying various modern management concepts, popularized during our cyclical international scientific conferences and teleconferences. It should be emphasized that since the beginning of our cooperation, its program assumptions have been implemented very consistently during organizing conferences, study visits or systematic publication of research results conducted by our employees and more. The main goal of this book is to present knowledge on the manifestations and instruments of selected concepts of modern management, especially in the sphere of services, the possibilities of their use in practice, as well as analysis of the effects of their implementation on a different scale of operation. The problems taken require constant discussion and new interpretation, and they should also be reflected in the teaching of our universities. In connection with the publication of this next work, there is also a reflection – the undertaking by our universities – the initiative to publish for the second time an extensive scientific work in the field of modern management. This clearly shows that Berdyansk State Pedagogical University and The Academy of Management and Administration in Opole properly appreciate the importance of this issue. It should also be emphasized that when preparing our publications, we always try to make them have a common ground of reflection on the one hand, and on the other – to present the scientific achievements of our employees and colleagues from other Polish, Ukrainian and Slovak universities as widely as possible. On behalf of the authors of the work, we encourage you to study the thoughts and theses contained in this book. We hope that readers will kindly accept and supplement their knowledge with valuable thoughts related to modern management and communication in the sphere of services.