Лінгвокреативність в умовах глобалізації

Abstract

Modern processes of globalization require a different approach to the reality from a linguistic personality. The phenomenon of creativity is an acquired feature of a personality that motivates him to creative work preconditioned by a developed divergent type of thinking. The main manifestations of creative thinking in language are connected with the formation of lexical innovations, the ability to predict a linguistic situation as well as to encode and decode information in a nonstandard way.