Methodological recommendations for independent study of the educational component «Marketing Communications» for applicants for the specialty 075 Marketing (D5 Marketing) of the first (bachelor's) level of higher education

Abstract

To deepen the teaching and learning of educational components in English in the context of forming a student-centered approach to training modern marketing specialists, the methodological development reveals the defining components of educational content and advice on self-study by applicants studying in the specialty 075 Marketing (D5 Marketing), field of knowledge 07 Management and Administration (D Business, Administration and Law), discipline «Marketing Communications".