Browsing by Subject "expressiveness"

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  • Occasional words in the language of advertising 
    Kotenko, M. V.; Shtanhret, A. Z. (ДЗ "Луганський національний університет імені Тараса Шевченка", 2021)
    The article attempts to investigate the peculiarities of using of occasionalisms in the language of advertising. A thorough analysis of selected occasionalisms was performed on the level of phonetics, semantics and syntax. ...
  • OCCASIONAL WORDS IN THE LANGUAGE OF ADVERTISING 
    Kotenko, M. V.; Shtanhret, A. Z. (ДЗ "Луганський національний університет імені Тараса Шевченка", 2021-04)
    The article attempts to investigate the peculiarities of using of occasionalisms in the language of advertising. A thorough analysis of selected occasionalisms was performed on the level of phonetics, semantics and ...
  • Ways of coining reduplicated idioms 
    Kinash, L. Ya. (ДЗ "Луганський національний університет імені Тараса Шевченка", 2021)
    The article focuses on the phenomenon of reduplication on the idiomatic level. Reduplicated idioms are characterized by emotional coloring, expressiveness and peculiar rhythmic melodies, they serve as a means of creating ...