Internet Marketing and Structural Changes e-Commerce in Ukraine

Abstract

The article reveals the essence of Internet marketing as a universal scientific and methodological tool and a complex system of information technologies, which are extremely necessary for the functioning of modern business entities in markets with different structures and dynamics of development. The structure of Ukraine's economy is under the influence of complex global economic relations, and there is an acute problem of applying universal information technologies to determine the direction of the country's development, its inclusion in a complex system of trade relations on world markets, and to withstand competition with global trading companies. Under such difficult conditions, both internal and external, the role of Internet marketing in strengthening, first of all, trade interaction between the regions of the country for the further exit of domestic product manufacturers to world markets is growing sharply.