Abstract:
This article examines the influence of basic visual materials on the creation of graphic objects using the example of an advent calendar. The content of a graphic designer’s activity is considered from the standpoint of finding basic visual materials that trigger the generation of ideas and images. Factors influencing the process of selection of basic visual materials by the graphic designer are clarified. The graphic designer’s environment is considered both external and internal, which has its own specifics. The model embraces two axes that describe the proximity of references and the design environment, the culture of the design studio, as a partial case of the cultural environment. The students’ project activity is considered as the one that implements a certain idea with attributes that determine the graphic designers’ decision and embodies their personal intellectual and creative efforts.
