Analysis of the impact of the digital revolution on creativity in contemporary art: technological changes, interactivity and virtual aesthetics

Abstract

The purpose of the study is to provide a comprehensive analysis of digitalization changes in contemporary art through the prism of interactive technologies and virtual aesthetics. The research methods include content analysis of scientific works. The main criteria for selecting the literature were the relevance of the methodology and its inclusion in modern ranking scient metric databases. The scientific novelty lies in the study of the digital revolution in art as a complex cultural and technological phenomenon, taking into account not only current digitalization changes but also their impact on the interaction between the creator and the viewer. The study found that the digital space in art represents a wide range of technologies and tools used by artists to create and visualize their unique creative solutions. One of the important components of the digital system is computer programs focused on creating graphics, digital resources, and platforms for video and audio processing, virtual and augmented reality technologies, artificial intelligence, etc. These software tools expand the possibilities of artists, opening up new horizons for them, allowing them to create and perform works that are unattainable without the use of digital technologies. The conclusions emphasize that interactivity and virtual aesthetics not only transform the process of art creation but also deeply rethink the communication between the viewer and the creator. The viewer becomes not just an observer, but an active participant in the creative process, which opens up new paradigms for the study of creative expression, enriching the process of creating and understanding art.