Browsing by Subject "language of advertising"

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  • Kotenko, M. V.; Shtanhret, A. Z. (ДЗ "Луганський національний університет імені Тараса Шевченка", 2021)
    The article attempts to investigate the peculiarities of using of occasionalisms in the language of advertising. A thorough analysis of selected occasionalisms was performed on the level of phonetics, semantics and syntax. ...