Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/7917
Title: | Internet Marketing as a Modern Enterprise Communication Tool |
Authors: | Fomichenko, I. Barkova, S. Dykan, A. Kosik, K. Kozlova, K. |
Keywords: | Internet marketing marketing communications marketing technologies Internet promotion of goods and services social networks advertising |
Issue Date: | 2020 |
Publisher: | ДЗ "Луганський національний університет" |
Series/Report no.: | економічні науки; |
Abstract: | The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise. |
Description: | Internet Marketing as a Modern Enterprise Communication Tool / I. Fomichenko, S. Barkova, A. Dykan та ін. // Економічний вісник Донбасу : наук. журн. - 2020. - № 4 (62). – С. 97-102. |
URI: | http://hdl.handle.net/123456789/7917 |
ISSN: | UDC 658.8:339.138 |
Appears in Collections: | Статті |
Files in This Item:
File | Description | Size | Format | |
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12. Fomichenko, Barkova, Dykan, Kosik.pdf | 301.37 kB | Adobe PDF | View/Open |
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