SOLVING THE PROBLEM OF COUNTERFEIT PRODUCTS IN UKRAINE

Abstract

The article is devoted to generalized information about counterfeit products, their varieties, the size of its distribution, its impacting to the economic, social and environmental consequences for any country and consumer. The article presents the world trends, strategies, measures and actions of fight against counterfeit products, ways to prevent its appearance in the market and use by consumers, measures aimed at protecting intellectual property rights. Effective solutions, ways and legal measures of fight against counterfeit products for small and medium-sized businesses are proposed. The results of the study can be used by small and medium-sized enterprises to solve the problem of counterfeit products in Ukraine.