NATIONAL BUSINESS CULTURES: RESEARCH METHODOLOGY, CONTENT AND ROLE IN PROVISION OF INTERNATIONAL ENTREPRENEURSHIP

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5115

Title:	NATIONAL BUSINESS CULTURES: RESEARCH METHODOLOGY, CONTENT AND ROLE IN PROVISION OF INTERNATIONAL ENTREPRENEURSHIP
Authors:	Chebotarov, Ie.
Keywords:	economic cross-cultural management cross-cultural marketing national business
Issue Date:	2019
Abstract:	The object of analysis is a complex of methodological principles of economic comparative studies: the studies of national business cultures. The evolution of managerial, communicative and marketing approaches in their consideration is being comprehended. The definition of “national business cultures” is substantiated and the essential phenomena, processes and developmental trends that are reflected in the definition are revealed.
Description:	Chebotarov Ie. National business cultures: research methodology, content and role in provision of international entrepreneurship / Ie. Chebotarov // Economic Herald of the Donbas. – 2019. – № 4 (58). – Р. 30-33.
URI:	http://hdl.handle.net/123456789/5115
Appears in Collections:	Чеботарьов Єгор Вячеславович

Files in This Item:

File	Description	Size	Format
Chebotarov Іе..pdf		293.71 kB	Adobe PDF	View/Open

DSpace JSPUI